What if the secret to solving logistics’ biggest challenges isn’t in tech, but in trust?

In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Brian Asher, SVP of Logistics at Hyway Transportation, a subsidiary of FST Logistics. From courtside beginnings in the NBA to the high-stakes world of freight, Brian takes us through his journey into logistics, leadership lessons that shaped his ethos, and why joining an employee-owned company changed everything.

They dig deep into what sets Hyway apart—from a dual asset-brokerage model with dry and temp-controlled capabilities to a refreshingly real take on fraud in freight. Brian pulls no punches as he debunks the myth that fraud is just a broker problem and breaks down the proactive (and bold) compliance measures Hyway has implemented.

Plus, you’ll hear his decoded take on market predictions, why flashy carrier counts are overrated, and how customer and employee feedback helped shape a major rebrand. If you're in logistics and tired of the smoke and mirrors, this one’s for you.
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